Top 5 Must-Try Viral Foods from Dubai (Including the Chocolate Bar Everyone Wants)

Dubai, the Capital of Viral Food

When it comes to food trends that take over TikTok, Instagram, and YouTube, Dubai sits firmly at the center of the action. Known for luxury, innovation, and a “bigger is better” approach, Dubai has given the world some of the most photogenic and crave-worthy dishes ever seen online. From gold-covered desserts to massive shakes and, of course, the now-famous viral Dubai chocolate bar, this city knows how to create food worth traveling for — and sharing.

In this post, we’ll explore five of the most talked-about viral foods from Dubai, including the chocolate bar that’s sweeping the internet, and explain why each of them has captured global attention.

1. The Viral Dubai Chocolate Bar

Let’s start with the star of the show. The viral Dubai chocolate bar is more than just a sweet treat — it’s a cultural phenomenon. Its rise to fame can be credited to its luxurious packaging, decadent flavors, and social media-friendly design. Whether it’s the kunafa-filled chocolate, the pistachio cream bar, or the Lotus Biscoff version, each bite is an indulgence worth capturing on camera.

Why it went viral:

• Unique Middle Eastern flavors blended with global favorites.
• Eye-catching slow-motion filling reveals perfect for TikTok.
• Scarcity — for a long time, you could only get it in Dubai.

If you’re visiting Dubai or browsing online shops that ship worldwide, this bar is an absolute must-try.

2. Gold-Covered Ice Cream

What screams “Dubai luxury” louder than ice cream covered in 24-karat edible gold? Sold in high-end dessert shops, these cones feature premium vanilla or saffron ice cream wrapped in real gold leaf. Not only is it delicious, but it also makes for one of the most extravagant Instagram posts you’ll ever share.

Why it went viral:

• Dubai’s obsession with gold and extravagance.
• Unmatched photo appeal — who doesn’t want to hold a golden cone?
• Tourists love the novelty factor.

3. Freakshakes Overflowing with Toppings

Dubai was one of the first global cities to fully embrace the freakshake trend — milkshakes loaded with mountains of toppings like brownies, cookies, candy bars, syrups, and even slices of cake. These are desserts designed not just for taste, but for maximum “wow factor.” They’re impossible to finish alone, which makes them the perfect food for sharing both in real life and online.

Why it went viral:

• Huge portion sizes that defy expectations.
• Colorful and chaotic look that dominates Instagram feeds.
• A sense of fun and indulgence — dessert without limits.

4. Kunafa Cheesecake

Kunafa, a traditional Middle Eastern dessert made with shredded phyllo dough, sugar syrup, and cheese, has been reimagined in Dubai as a kunafa cheesecake. This hybrid dessert blends the creamy richness of New York cheesecake with the crispy, syrup-soaked layers of kunafa. Foodies and influencers alike rave about the balance of flavors and textures.

Why it went viral:

• Fusion of classic Middle Eastern and Western desserts.
• Perfect cross-cultural dessert for Dubai’s international audience.
• Cheese pull + crispy top = content gold for food creators.

5. Camel Milk Chocolate

Dubai is also home to one of the world’s most unique chocolates: camel milk chocolate. Produced locally, this delicacy replaces cow’s milk with camel’s milk, resulting in a slightly saltier, creamier chocolate that’s distinctively Dubai. It’s not just delicious — it’s also a story worth telling, making it a favorite souvenir for tourists.

Why it went viral:

• Exotic and unique — available in very few places worldwide.
• Premium branding appeals to adventurous travelers.
• Great story for influencers and travel bloggers to share.

Honorable Mentions

Dubai’s food scene is overflowing with other viral-worthy eats. A few that almost made the list include saffron lattes, giant shawarmas, and rainbow-colored cotton candy desserts. Each reflects the city’s spirit of blending tradition with spectacle.

Conclusion: Dubai’s Role in Food Virality

Dubai is not just about luxury malls and towering skyscrapers — it’s about setting trends that ripple around the globe. From the viral chocolate bar that continues to dominate social media to gold-covered ice cream and camel milk chocolate, Dubai knows how to create foods that grab attention and satisfy curiosity.

If you’re planning a trip to Dubai, or just browsing online for something indulgent, these viral foods should be at the top of your list. And if you want to experience the magic from home, start with the chocolate bar — the one that started it all.